Through Google Ads campaigns, we optimized BPG Radio’s presence on search engines by targeting relevant keywords such as “professional radios,” “advanced communication systems,” and “radios for public institutions.” With tailored ads, we positioned BPG Radio in front of a purchase-ready audience, increasing qualified traffic to the website and driving immediate conversions.

At the same time, we built a brand awareness and direct sales strategy on Facebook. Using engaging creatives and specific targeting, we reached users interested in communication solutions, showcasing the advantages of BPG’s products. Retargeting campaigns further boosted conversions, reminding users who had visited the website or interacted with the ads to complete their purchases.